BRIGADA NEWS FM GENERAL SANTOS



STATION PROFILE:

The 2-time, back-to-back Over-All No. 1 Radio Station based on the 2016 Nielsen Philippines' Radio Audience Measurement Study, DXYM 89.5 Brigada News FM GenSan is the harbinger of what is now a wide grid of Brigada News FM stations spread across the Philippines.

Then an emerging tri-media company, Brigada acquired on October 18, 2009, a mothballed FM radio station in General Santos City and reformatted it to broadcast a mix of news and public affairs with the usual fare of FM music. The interesting result – public affairs program in stereo sound, which drew a wide listenership and allowed DXYM 89.5 Brigada News FM GenSan to have a commanding lead over its competitors.

Based on the latest Nielsen survey, 89.5 Brigada News FM GenSan garnered an overwhelming 2.15% audience share.

The station has since evolved and was fitted with state-of-the-art 10-kilowatt FM radio transmitter. It is located at Brigada Complex, NLSA Road, PurokBayanihan, San Isidro, General Santos City.


AREAS OF COVERAGE:

Primary: General Santos City, Sarangani Province
Secondary: Part of South Cotabato, North Cotabato, Davao Del Sur and Sultan Kudarat


AREA DEMOGRAPHY:

GENERAL SANTOS CITY (DADIANGAS)
Income Classification: 1st Class
Registered Voters (2010): 303,994
Population (as of May 1, 2010): 538,086
District: 1st South Cotabato
Number of Barangays: 26